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Moderator
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September 10th, 2018 13:00
Dell Image Assist: Windows Licensing - OEM or VLA?
Image Assist supports Windows Pro, Education, Enterprise, and LTSC.
Image Assist does not support other versions or IoT.
Licensing Methods:
- OEM: Digital Product Key (DPK) embedded in firmware. Use retail Windows ISO, install in VM, select “I don’t have product key” during setup, and choose OEM in Image Assist.
- Microsoft VLA: Requires customer intervention. Use Windows ISO from Microsoft VLSC, install in VM, add MAK or KMS key, and include it in Image Assist.
Microsoft Documentation Briefs:
- What's the difference between OEM, Retail and Volume Licenses?
- Windows desktop operating system license requirements
- Reimaging rights

Related Articles:
Contact us for more information.
If you do not already have a Dell contact, use the Global Imaging Contact Sheet to get started.
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See Dell Configuration Services Imaging & Provisioning Webinar for webinar schedules and registration details.
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DELL-ChrisM2
Community Manager
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1.2K Posts
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November 11th, 2025 17:47
Great post! Marking thread as Accepted Solution.