usb not a boot option

trying to reinstall windows on ubuntu but can't get windows installation usb drive to show as a boot option in bios.  I've tried multiple USB sticks and USB drives and the bios was just updated today.  I tried installing formating / usb boot drive making software on ubuntu but as with most applications I try to install on ubuntu after installation the program is not installed.

Im running ubuntu and followed these directions. 

https://itsfoss.com/bootable-windows-usb-linux/

Here are teh current settings, I've tried legacy boot and no difference.

boot list option: UEFI

secure boot: disabled

legacy option roms: enabled

attempt legacy boot: disabled

enable USB boot support: enabled

any suggestions?