DDPM, hotkey to open is gone?!

Why does Dell degrade the quality of their software? DDM (Dell Display Manager) used to have a hotkey assignment available so I could open the app by hitting my chosen hotkey. Since it became DDPM (Dell Display and Peripheral Manager) there's no longer any way to set such a hotkey? Why? WHY remove a feature like that? SO annoying! 🤬😡😤🙄 Version: 2.1.0.24