AW558 gaming mouse Key Mapping

Having trouble with key mapping and assigning macros to certain buttons for AW558 advanced gaming mous.

In alienware control panel, I'm trying to keymap buttons such as Tilt Left, Tilt Right, and the center DPI button with various macros to use in World of Warcraft, but it will only let me drag macros to the Forward and Backward buttons.

The mouse advertises '9 programmable buttons' but it seems only 2 of 9 are programmable?

Less important side note.. in the Key Mapping drop down menu there is something called 'Sniper Mode' what is that?

Thank you!