DellImageAssistPe.exe command line options

I have been using Dell Image Assist for some years and was wondering when loading from the USB key, the GUI interface from Dell Image Assist starts up when the start.cmd copy the essential files to the mounted c: drive, but instead of clicking through the menus, can I use dellimageassistpe.exe cli options / to deploy captured wim images? I'm trying to automate the process.