How He and She Use “CMC”

Computer-Mediated Communications (text-messages, e-mails, etc.) has become the norm for getting a message from point A to point B. To say the least, the past few years have been interesting for CMC media. Consider Facebook. While nothing but an inkling of an idea just under 10 years ago, the social networking enterprise giant has fast become a significant topic of interest. Mobile devices, i.e. Apple, Android, and others, are also a large factor in the ascent of CMC.

In this Knowledge Sharing article, B. Nicole Parfinovics examines the predictive value of age and gender as they relate to various forms of CMC. Anonymous online surveys were administered to students registered in three separate Internet-based courses to assess participants’ average number of Facebook friends, average amount of time spent on Facebook, and average number of daily text messages sent.

The research finding contained within this article provides valuable comparative insight about social media, use habits, gender, and age of its users. Multiple regression analysis tests were run on various social media communications predictor variables to examine whether age and gender were significant predictors to any of those social media variables. Every test that was run on gender and age in this study indicated significant relationships between the various uses of CMC and social media.

Though the study gave only a small overview of computer-mediated communications, gender, and age (how he and she use CMC), it produced multiple significant results and raised many thought-provoking questions. Due to the relatively short lifespan of social networks, Nicole suggests that a longitudinal study design will be necessary for future cause-effect inferences, pointing to EMC Proven Professional Data Science courses to provide associates with specialized skills to conduct skills and direct BI projects such as these.

Read the full article.