Customer Prospecting for a Biotech Company

Publishing scientific contributions and grant award information is a crucial part of most government and academic institution mandates and there is a large amount of publicly available information that can be leveraged to gain insight to products, end users and applications.

In this Knowledge Sharing article, Tony Ku, Fernanda Campello DeSouza, Marie Breton, and Wei Lin describe the development of an analytical framework that enables biotech companies to make use of publically available information for prospecting customers. Their framework includes:

• a methodology to identify biotech products used in a paper

• a methodology to identify researchers who are key influencers in  product-specific research networks

• a methodology to identify new product-specific keywords used in papers

• a methodology that uses text mining to indicate how closely a grant abstract relates to specific biotech products

Read full article here.