B2B – Social Media Analytic and Life Cycle Management

In business today, customers are engaging more with social media and blogs to express their views, needs, and pain points. Hence, social media analytics has become a potent instrument to understand the attitudes and preferences of customers across a diverse range of online sources.

In this Knowledge Sharing article Shoukathali Chandrakandi, Ajith Gopinath, Soorya MG, and Mubeer Badayil discuss a framework of tools and resources to listen to relevant online social media activity and then perform intelligent analytics on the collected data to convert the insights into actionable product and process strategies.

Read the full article here.